Antiquated city regulations were preventing Miami from having Uber, despite thousands of people, driver and riders alike, wanting a competitive transportation system. I was commissioned directly by Uber CEO Travis Kalanick to create & produce an activist campaign, collecting stories of over 60 local Miamians, to show locals' perspectives on how Uber could improve transportation, culture and safety in Miami. The campaign was published in real-time on Instagram and miamineedsuber.com, and at launch, received over 120,000 likes and 1200 comments. Local public pressure to government officials increased, and Uber eventually became legal in Miami.