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	<title>Helena Price</title>
	<link>https://helenaprice.com</link>
	<description>Helena Price</description>
	<pubDate>Tue, 03 Oct 2023 03:02:47 +0000</pubDate>
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	<item>
		<title>Main</title>
				
		<link>https://helenaprice.com/Main</link>

		<pubDate>Wed, 12 Jul 2023 21:13:00 +0000</pubDate>

		<dc:creator>Helena Price</dc:creator>

		<guid isPermaLink="true">https://helenaprice.com/Main</guid>

		<description>HELENA PRICE



Helena Price is a coach and creative whose past clients include Airbnb, Dropbox, Fitbit, Google, Meta, Microsoft, Nike, Pinterest, Slack, Twitter and Uber. Her work has been featured on ABC, Adweek, CNN, Fast Company, Fortune, Glamour, The Guardian, Inc., NPR, TIME, The New York Times, Vanity Fair and more.

In 2019 Helena Co-Founded Haus, with the goal of improving drinking culture for today's generation. Seen in The New York Times, Vogue, GQ and more, Haus raised $17m and has been credited with changing drinking culture in America, as well as inspiring a new generation of consumer brands. Haus was acquired in 2022.

Helena is passionate about giving back to her professional community, and promoting equity within her industry. She cares deeply about creating new opportunities for founders, through transparently sharing her own journey and directly helping others gain access to knowledge, connections and capital.

To inquire about coaching or creative, please get in touch below.↓

SELECT PROJECTS&#38;nbsp;&#38;nbsp;01&#38;nbsp; &#38;nbsp;UBER &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 2013
 &#38;nbsp; 02&#38;nbsp; &#38;nbsp;INSTAGRAM x GLAMOUR &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; 2015&#38;nbsp; 03&#38;nbsp; &#38;nbsp;TECHIES &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; 2016&#38;nbsp; 04&#38;nbsp; &#38;nbsp;FACEBOOK &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 2018

&#38;nbsp; 05&#38;nbsp; &#38;nbsp;TECH CULTURE &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp;2019&#38;nbsp; 06&#38;nbsp; &#38;nbsp;HAUS &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;2022&#38;nbsp; 07&#38;nbsp; &#38;nbsp;COACHING &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp;2025&#38;nbsp; 
08&#38;nbsp; &#38;nbsp;CREATIVE &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; 2025


&#38;nbsp; &#38;nbsp;&#38;nbsp;

SELECT PRESS&#38;nbsp; 01&#38;nbsp; &#38;nbsp;THE GREAT DISCONTENT&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;2013&#38;nbsp;&#38;nbsp; 02&#38;nbsp; &#38;nbsp;FAST COMPANY &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 2016&#38;nbsp; 03&#38;nbsp;&#38;nbsp; NPR &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; 2017&#38;nbsp; 04&#38;nbsp; &#38;nbsp;DOMINO&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;2019&#38;nbsp; 05&#38;nbsp; &#38;nbsp;GQ &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 2020&#38;nbsp; 06&#38;nbsp; &#38;nbsp;ADWEEK&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;2020&#38;nbsp; 07&#38;nbsp; &#38;nbsp;THE NEW YORK TIMES &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 2021
CONNECT/CONTACT
&#38;nbsp; 01&#38;nbsp; &#38;nbsp;INSTAGRAM &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; ↗
&#38;nbsp; 02&#38;nbsp; &#38;nbsp;SUBSTACK &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; ↗
&#38;nbsp; 03&#38;nbsp; &#38;nbsp;EMAIL&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;↗


© Helena Price 2025</description>
		
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	<item>
		<title>Day In The LIfe</title>
				
		<link>https://helenaprice.com/Day-In-The-LIfe</link>

		<pubDate>Tue, 03 Oct 2023 03:02:47 +0000</pubDate>

		<dc:creator>Helena Price</dc:creator>

		<guid isPermaLink="true">https://helenaprice.com/Day-In-The-LIfe</guid>

		<description>CASE STUDY: DAY IN THE LIFE

	&#60;img width="682" height="1024" width_o="682" height_o="1024" data-src="https://freight.cargo.site/t/original/i/6a9506c5864594fee5da50f1b3a36fb62f04cf01a5081866dd2aee5d6da0f9c2/Silicon-Valley---Commercial---Dropbox---Commercial---Editorial---Tech---Rasmus-Dropbox-Portrait---42_1.jpg" data-mid="192529216" border="0"  src="https://freight.cargo.site/w/682/i/6a9506c5864594fee5da50f1b3a36fb62f04cf01a5081866dd2aee5d6da0f9c2/Silicon-Valley---Commercial---Dropbox---Commercial---Editorial---Tech---Rasmus-Dropbox-Portrait---42_1.jpg" /&#62;


	In 2013, Designer Fund commissioned me to photograph a “Day In The Life” storytelling series, featuring designers from top tech companies. I followed designers from Dropbox, Path and Rdio through their day, from morning to evening, creating a snapshot of their respective work and design cultures. The project was widely shared and I credit it with kickstarting my creative career. Thanks, Designer Fund.





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</description>
		
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	<item>
		<title>Uber</title>
				
		<link>https://helenaprice.com/Uber</link>

		<pubDate>Wed, 12 Jul 2023 22:29:00 +0000</pubDate>

		<dc:creator>Helena Price</dc:creator>

		<guid isPermaLink="true">https://helenaprice.com/Uber</guid>

		<description>CASE STUDY: UBER
	When Miami's antiquated transportation regulations prevented Uber from operating in the city, Travis Kalanick personally commissioned Helena Price to develop an activist campaign that would demonstrate widespread local support for the ride-sharing service. Price's campaign captured the authentic stories of over 60 Miami residents, revealing their perspectives on how Uber could enhance the city's transportation, culture, and safety landscape.


Faced with significant political opposition and a demanding one-week timeline, Price developed a creative strategy rooted in her signature approach of amplifying authentic community voices. She assembled a team of influential photographers known for both their artistic talent and substantial social media following. Together, they conducted intimate interviews and photo sessions with a diverse cross-section of Miami society—from political figures and celebrities to working professionals and taxi drivers.


The visual narrative celebrated Miami's vibrant culture through photography and personal interviews captured in subjects' natural environments. Price leveraged both Instagram's growing influence through her photographers' networks and a dedicated website, miamineedsuber.com, to present these stories as a comprehensive art installation. This strategic approach effectively aligned Uber's objectives with community needs, creating a bridge between the company and government officials.


Despite the challenging timeline, Price's collaboration with Uber's internal teams, including communications and engineering, proved invaluable. Her team worked intensively, often for 20-hour days in Miami, to bring the campaign to life. The project expanded beyond digital platforms to include billboards, hand-painted murals, airplane fliers, truck skins, newspaper ads, and even branded coconuts distributed on Miami's beaches—all designed to spark community conversation.


The "Miami Needs Uber" campaign reached millions, quickly accumulating over 120,000 likes and 1,200 comments on Instagram. While it sparked considerable debate around Uber's expansion, Price's focus on genuine community voices rather than corporate messaging helped mitigate criticism and highlight the potential societal benefits of Uber's services. The campaign's success ultimately contributed to Uber's legalization in Miami, demonstrating the power of authentic, community-driven storytelling to influence public policy and create meaningful impact.




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</description>
		
	</item>
		
		
	<item>
		<title>Instagram</title>
				
		<link>https://helenaprice.com/Instagram</link>

		<pubDate>Wed, 12 Jul 2023 23:29:59 +0000</pubDate>

		<dc:creator>Helena Price</dc:creator>

		<guid isPermaLink="true">https://helenaprice.com/Instagram</guid>

		<description>CASE STUDY: INSTAGRAM x GLAMOUR MAGAZINE
	&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c82535af305a016373c2b9e1e47623e61d328ad7dd1d9d6d6da336aab877a8f4/President_George_W_Bush_0034.jpg" data-mid="184912506" border="0"  src="https://freight.cargo.site/w/1000/i/c82535af305a016373c2b9e1e47623e61d328ad7dd1d9d6d6da336aab877a8f4/President_George_W_Bush_0034.jpg" /&#62;


	In 2015, Instagram commissioned Price to create an on-site portrait studio at the Global Women’s Initiative Summit in Dallas, Texas, in partnership with Glamour Magazine. The assignment would involve photographing some of the most powerful women in the world—including high-profile activists, humanitarians, philanthropists and politicians, as well as a number of First Ladies from around the world—with Michelle Obama scheduled among them.


It was both a dream job and a high-stakes challenge. Price would need to build a world-class portrait studio without seeing the space ahead of time, working with powerful subjects with particular preferences and very short time schedules. The photos would need to be selected by the Glamour Magazine team and published in real time, leaving no opportunities for retouching and no room for mistakes. Everything had to be perfect in-camera.


Working with only the dimensions of the private room, Price and her team specced out a studio with an aesthetic appropriate for the event, from color to lighting to furniture, shipping everything to Dallas prior to the event. They chose a lighting style that would look “perfect” in camera and flattering on the subjects.


The day of the shoot, Price photographed 30 high-profile subjects from around the world. While Michelle Obama had to attend via teleconference due to an emergency meeting with the Pope, the roster remained extraordinary. After each subject went through hair/makeup, Price had about five minutes with them in the studio. A digital station allowed the Instagram team and Glamour editors to select photos during the shoot, often in conjunction with the subjects' PR teams. Within minutes, they'd send the final select to the magazine as Price prepared for the next subject.


Mid-event, Price was informed she'd also be photographing a former President—typical protocol for security reasons.&#38;nbsp;The secret service later commented it was the most fun they'd ever seen the former President have during a photoshoot.&#38;nbsp;You can view the full shoot on Glamour.



&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/35640bae2af1085c5a96a73cfcefbab85f35115813a1d5180b76e124686d8699/BrisaDeAngulo_DianaMao_LakshmiSundaram_0038.jpg" data-mid="184912487" border="0"  src="https://freight.cargo.site/w/1000/i/35640bae2af1085c5a96a73cfcefbab85f35115813a1d5180b76e124686d8699/BrisaDeAngulo_DianaMao_LakshmiSundaram_0038.jpg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>Techies</title>
				
		<link>https://helenaprice.com/Techies</link>

		<pubDate>Wed, 12 Jul 2023 23:46:56 +0000</pubDate>

		<dc:creator>Helena Price</dc:creator>

		<guid isPermaLink="true">https://helenaprice.com/Techies</guid>

		<description>CASE STUDY: TECHIES
	&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/665499c2e46793207f963e2715cdc0c186b8989191dcef405421554f7fe96c54/image-asset-2.jpg" data-mid="184917260" border="0"  src="https://freight.cargo.site/w/1000/i/665499c2e46793207f963e2715cdc0c186b8989191dcef405421554f7fe96c54/image-asset-2.jpg" /&#62;


	In 2016, Helena Price launched the Techies Project to challenge Silicon Valley's prevailing narratives about its workforce. Drawing from her background in tech, communications, media relations, and photography, she set out to photograph and document the stories of 100 individuals who represented the true diversity powering the tech industry.


The project emerged from Price's recognition of persistent gaps and biases in media portrayals of technology workers. To ensure completion, she set an ambitious three-month deadline and publicly committed to it. From over 500 applicants, Price selected 100 participants representing a broad spectrum of backgrounds, experiences, and paths to tech careers. The project demanded over 1,000 hours of work, encompassing interviews, photography, editing, and production.


Price transformed her home into a professional photography studio, ensuring technical consistency across all portraits while maintaining the unique personality of each subject. She conducted detailed interviews using early podcasting software, personally transcribing and editing each conversation for clarity. Collaborating with web designer Alonzo Felix and developer Martha Schumann, Price created a website that allowed visitors to filter stories by various demographic tags, making it easy to discover both familiar and unexpected narratives.


The project went beyond simple documentation. Each portrait and interview aimed to capture not just the subject's professional role, but their complete story—their challenges, triumphs, and unique experiences within the tech industry. This comprehensive approach helped illuminate the complex realities of working in Silicon Valley, particularly for those from underrepresented backgrounds.


At launch, the Techies Project reached over 7 million views in the first month and garnered coverage from major media outlets including ABC, CNN, Newsweek, Fortune, Fast Company, The Guardian, Elle, and Oprah Magazine. The project sparked significant dialogue about diversity in tech and helped shift industry conversations toward more inclusive perspectives.


The complete project can be viewed at www.techiesproject.com.




&#60;img width="2786" height="1858" width_o="2786" height_o="1858" data-src="https://freight.cargo.site/t/original/i/3f464ef3705873467027e295911c976b72a845063c3d530cc7d663167890584b/techies-web-splash-20160330-2.jpg" data-mid="184917355" border="0"  src="https://freight.cargo.site/w/1000/i/3f464ef3705873467027e295911c976b72a845063c3d530cc7d663167890584b/techies-web-splash-20160330-2.jpg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>Facebook</title>
				
		<link>https://helenaprice.com/Facebook</link>

		<pubDate>Thu, 13 Jul 2023 17:36:28 +0000</pubDate>

		<dc:creator>Helena Price</dc:creator>

		<guid isPermaLink="true">https://helenaprice.com/Facebook</guid>

		<description>CASE STUDY: FACEBOOK


	&#60;img width="750" height="1125" width_o="750" height_o="1125" data-src="https://freight.cargo.site/t/original/i/74d8dabb6b51cffab2f5079e9007aaeee4f324892c1b5ec6e77cd88353dee4fe/Facebook---2017.10---New-York-Day-In-The-Life---0792-copy.jpg" data-mid="184994603" border="0"  src="https://freight.cargo.site/w/750/i/74d8dabb6b51cffab2f5079e9007aaeee4f324892c1b5ec6e77cd88353dee4fe/Facebook---2017.10---New-York-Day-In-The-Life---0792-copy.jpg" /&#62;




	Facebook commissioned Helena Price to create an intimate "Day in the Life" photo and video series documenting their designers' experiences across global offices. The project spanned five cities—Menlo Park, New York, Seattle, London, and Tel Aviv—with Price and a single crew member moving swiftly between locations.


Each narrative began in the subject's home, capturing morning rituals before following them through their commutes, workday experiences, team interactions, and evening social activities. This intimate approach offered unprecedented glimpses into life at one of the world's most sought-after companies.


The project utilized Price’s expertise in communications, narrative storytelling, and visual media. Her lean, adaptable production style enabled authentic documentation of each subject's world, while her storytelling approach transformed what could have been standard corporate content into compelling human narratives.


Through these personal portraits, Price created a campaign that went beyond showcasing workplace culture, offering audiences genuine insight into the diverse lives of Facebook's global design team. The resulting series successfully humanized the company's workforce while providing an authentic look at life within one of tech's most influential organizations.






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</description>
		
	</item>
		
		
	<item>
		<title>Haus</title>
				
		<link>https://helenaprice.com/Haus</link>

		<pubDate>Thu, 13 Jul 2023 20:57:15 +0000</pubDate>

		<dc:creator>Helena Price</dc:creator>

		<guid isPermaLink="true">https://helenaprice.com/Haus</guid>

		<description>CASE STUDY: HAUS


	&#60;img width="853" height="1280" width_o="853" height_o="1280" data-src="https://freight.cargo.site/t/original/i/55cbaf4de36c91b39e5f73b6962ce09994753449fc2767c7ec8aff74a8788797/Photo-May-15--9-35-27-AM.jpg" data-mid="185005457" border="0"  src="https://freight.cargo.site/w/853/i/55cbaf4de36c91b39e5f73b6962ce09994753449fc2767c7ec8aff74a8788797/Photo-May-15--9-35-27-AM.jpg" /&#62;



	In 2019 Helena Co-Founded Haus, with the goal of improving drinking culture for today's generation. Seen in The New York Times, Vogue, GQ and more, Haus has been credited with changing drinking culture in America, as well as inspiring a new generation of consumer brands. Haus raised over $17m&#38;nbsp; and was acquired in 2022.


&#60;img width="1880" height="1044" width_o="1880" height_o="1044" data-src="https://freight.cargo.site/t/original/i/12a23eb8ebc92c4aac4d86dbb626401f80d4345e0c664e5fd20388e02145f3b9/Screenshot-2023-07-13-at-10.56.11-AM.png" data-mid="185005416" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/12a23eb8ebc92c4aac4d86dbb626401f80d4345e0c664e5fd20388e02145f3b9/Screenshot-2023-07-13-at-10.56.11-AM.png" /&#62;


&#60;img width="5120" height="3840" width_o="5120" height_o="3840" data-src="https://freight.cargo.site/t/original/i/63c39363066eb4b3cd6b52ac3a03a0a2156f9251c4034646f1d9c71464ebb402/haus-1.jpg" data-mid="185004893" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/63c39363066eb4b3cd6b52ac3a03a0a2156f9251c4034646f1d9c71464ebb402/haus-1.jpg" /&#62;


&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6a33a15270694a21a33a4952b78da74a0b125b41f8f0450040262edfecf2d7c0/Haus-2.jpg" data-mid="185004894" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/6a33a15270694a21a33a4952b78da74a0b125b41f8f0450040262edfecf2d7c0/Haus-2.jpg" /&#62;

&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/0e1b0f0749b111f810101a574b32ad386fdb32f745637c3eb98bcc3db631f7b8/coaster.jpg" data-mid="185004892" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/0e1b0f0749b111f810101a574b32ad386fdb32f745637c3eb98bcc3db631f7b8/coaster.jpg" /&#62;


&#60;img width="4000" height="1887" width_o="4000" height_o="1887" data-src="https://freight.cargo.site/t/original/i/3fb72b072d6bf9e125db8c4cb4a47aa8d0bf8694959454d57ad6df2141027398/matchbook.jpg" data-mid="185004897" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/3fb72b072d6bf9e125db8c4cb4a47aa8d0bf8694959454d57ad6df2141027398/matchbook.jpg" /&#62;



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&#60;img width="1866" height="888" width_o="1866" height_o="888" data-src="https://freight.cargo.site/t/original/i/c74081ed891d6a286aebdfc211ecd2fc230e95c0e102154644d108888d0c50ce/Screenshot-2023-07-13-at-10.54.25-AM.png" data-mid="185005415" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/c74081ed891d6a286aebdfc211ecd2fc230e95c0e102154644d108888d0c50ce/Screenshot-2023-07-13-at-10.54.25-AM.png" /&#62;


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&#60;img width="577" height="864" width_o="577" height_o="864" data-src="https://freight.cargo.site/t/original/i/834e0501c6413fb0a3f75dea9de9e00e759d2c1132ff9275e99f4e3854726235/IMG_3909.JPG" data-mid="185009948" border="0"  src="https://freight.cargo.site/w/577/i/834e0501c6413fb0a3f75dea9de9e00e759d2c1132ff9275e99f4e3854726235/IMG_3909.JPG" /&#62;
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&#60;img width="576" height="864" width_o="576" height_o="864" data-src="https://freight.cargo.site/t/original/i/647737a1ad79fa418849056505d02fc0301f27bec66b0ee80e206ddb26c32ba7/MyHaus_JordanRondel_2021.10.20---041.jpg" data-mid="185009955" border="0"  src="https://freight.cargo.site/w/576/i/647737a1ad79fa418849056505d02fc0301f27bec66b0ee80e206ddb26c32ba7/MyHaus_JordanRondel_2021.10.20---041.jpg" /&#62;
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&#60;img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/be1709e66eb431c2af39127253a3c84a5bbed8f80bb82fecec3bb6e5d219f2a4/Photo-May-15--9-39-35-AM.jpg" data-mid="185009963" border="0"  src="https://freight.cargo.site/w/1000/i/be1709e66eb431c2af39127253a3c84a5bbed8f80bb82fecec3bb6e5d219f2a4/Photo-May-15--9-39-35-AM.jpg" /&#62;
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&#60;img width="2624" height="3936" width_o="2624" height_o="3936" data-src="https://freight.cargo.site/t/original/i/064f88bccee0db98c2c5700ef5f7a0672aad144fd6dee96e88a4ae94f43b3b15/2E1367EB-7AED-41ED-9B6E-265D9BF4361C.JPG" data-mid="185009908" border="0"  src="https://freight.cargo.site/w/1000/i/064f88bccee0db98c2c5700ef5f7a0672aad144fd6dee96e88a4ae94f43b3b15/2E1367EB-7AED-41ED-9B6E-265D9BF4361C.JPG" /&#62;
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&#60;img width="576" height="864" width_o="576" height_o="864" data-src="https://freight.cargo.site/t/original/i/901122560f7517c0334f25676d87ae00f86d8082427e9ea516b012a895a695b8/IMG_5398.JPG" data-mid="185009949" border="0"  src="https://freight.cargo.site/w/576/i/901122560f7517c0334f25676d87ae00f86d8082427e9ea516b012a895a695b8/IMG_5398.JPG" /&#62;
&#60;img width="864" height="576" width_o="864" height_o="576" data-src="https://freight.cargo.site/t/original/i/4dc17f5825cddbcf758b9e5db31bb21722532e4960a5c14c683fed259990f748/Haus---2019.09.19---Bitter-Clove-Shoot0257.jpg" data-mid="185009935" border="0"  src="https://freight.cargo.site/w/864/i/4dc17f5825cddbcf758b9e5db31bb21722532e4960a5c14c683fed259990f748/Haus---2019.09.19---Bitter-Clove-Shoot0257.jpg" /&#62;
&#60;img width="576" height="864" width_o="576" height_o="864" data-src="https://freight.cargo.site/t/original/i/810cd9bb68060235a6bf9e25690f115afde1582406b36211bea39d262c8f1cfb/2D094BE2-2E2F-4E51-ABF2-9F576838C492.JPG" data-mid="185009907" border="0"  src="https://freight.cargo.site/w/576/i/810cd9bb68060235a6bf9e25690f115afde1582406b36211bea39d262c8f1cfb/2D094BE2-2E2F-4E51-ABF2-9F576838C492.JPG" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Tech Portraits</title>
				
		<link>https://helenaprice.com/Tech-Portraits</link>

		<pubDate>Thu, 13 Jul 2023 19:27:02 +0000</pubDate>

		<dc:creator>Helena Price</dc:creator>

		<guid isPermaLink="true">https://helenaprice.com/Tech-Portraits</guid>

		<description>CASE STUDY: TECH PORTRAITS

	&#60;img width="750" height="1000" width_o="750" height_o="1000" data-src="https://freight.cargo.site/t/original/i/4e7c74ae7a5030ad5bce45cad0e4f962ba513d4d6c21f0ba96820a9d5f2b927f/Helena_Price_Twitter_Dick_Costolo.jpg" data-mid="184997113" border="0"  src="https://freight.cargo.site/w/750/i/4e7c74ae7a5030ad5bce45cad0e4f962ba513d4d6c21f0ba96820a9d5f2b927f/Helena_Price_Twitter_Dick_Costolo.jpg" /&#62;


	I have spent the last decade+ photographing hundreds of portraits in Silicon Valley. Subjects have ranged from engineers and designers, to prominent tech journalists and CEOs.


&#60;img width="750" height="1125" width_o="750" height_o="1125" data-src="https://freight.cargo.site/t/original/i/1995236864270fd123e6b4f6b6311d03fb70e24b3207ed659f0d158244580ca1/57.jpg" data-mid="184996867" border="0"  src="https://freight.cargo.site/w/750/i/1995236864270fd123e6b4f6b6311d03fb70e24b3207ed659f0d158244580ca1/57.jpg" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/8346ab45fd22f9f8180068ceb5f6b06f0443508557571285a7ae1de088b34fa1/Facebook---2017.10---Tel-Aviv-Day-In-The-Life---0502.jpg" data-mid="184996843" border="0"  src="https://freight.cargo.site/w/1000/i/8346ab45fd22f9f8180068ceb5f6b06f0443508557571285a7ae1de088b34fa1/Facebook---2017.10---Tel-Aviv-Day-In-The-Life---0502.jpg" /&#62;
&#60;img width="1735" height="2169" width_o="1735" height_o="2169" data-src="https://freight.cargo.site/t/original/i/348c2b65296254a39d84c47d6f76c0ecb98ce743d26ab0df7839bf94dabec245/Ellen-Pao---2017.04.15---Personal-Portrait---069.jpg" data-mid="184996914" border="0"  src="https://freight.cargo.site/w/1000/i/348c2b65296254a39d84c47d6f76c0ecb98ce743d26ab0df7839bf94dabec245/Ellen-Pao---2017.04.15---Personal-Portrait---069.jpg" /&#62;
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	<item>
		<title>Tech Culture</title>
				
		<link>https://helenaprice.com/Tech-Culture</link>

		<pubDate>Thu, 13 Jul 2023 19:50:01 +0000</pubDate>

		<dc:creator>Helena Price</dc:creator>

		<guid isPermaLink="true">https://helenaprice.com/Tech-Culture</guid>

		<description>CASE STUDY: TEN YEARS OF TECH CULTURE

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	Over the course of a decade, Helena Price documented the evolving workplace culture of Silicon Valley's leading tech companies, including Airbnb, Dropbox, Google, Lyft, Medium, Meta, Oracle, Twitter, Shopify, Stripe, and Uber. As the first photographer to specialize in this niche in the web 2.0 era, she developed a distinctive approach to capturing authentic narratives within these organizations, providing unprecedented insight into their professional environments and cultures.


The scope of this work grew organically as companies sought Price's expertise in documenting their internal culture for editorial and commercial use. Recognizing her work's potential influence on future photographers and tech companies, Price established strict principles to ensure authentic and inclusive representation. Her method centered on employee involvement, often conducting interviews before shoots to inform her visual approach and ensure genuine depictions of workplace life.


Initially working solo and later with a small crew, Price developed an efficient, lightweight production style that allowed for rapid execution within tight schedules. This approach not only proved practical but also aligned perfectly with Silicon Valley's ethos of agile innovation.


Rather than relying on staged commercial photography, Price focused on designing and capturing authentic workplace interactions and individual stories. She maintained this authenticity while meeting commercial objectives by carefully balancing artistic vision with strategic planning. The resulting images played a crucial role in companies' hiring strategies, giving them a competitive edge during periods of rapid expansion.


The project showcased Price's ability to weave genuine narratives into commercial photography while promoting diversity and inclusion within the tech industry. Her background in communications proved invaluable in navigating the logistical complexities of coordinating shoots across multiple high-profile companies, while her commitment to authentic storytelling consistently delivered impactful results that humanized Silicon Valley's tech culture.

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</description>
		
	</item>
		
		
	<item>
		<title>Ad Campaigns</title>
				
		<link>https://helenaprice.com/Ad-Campaigns</link>

		<pubDate>Thu, 13 Jul 2023 20:17:30 +0000</pubDate>

		<dc:creator>Helena Price</dc:creator>

		<guid isPermaLink="true">https://helenaprice.com/Ad-Campaigns</guid>

		<description>CASE STUDY: AD CAMPAIGNS

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	My creative studio has created Ad Campaigns for tech companies and global brands. We’ve worked with budets ranging from $50k-$200k, and we handle concepting, creative direction, and all elements of production, from locations to styling to talent to post.&#38;nbsp;

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